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The foundation of any successful marketing program is knowing exactly how many calls each campaign generates. Without it, you simply cannot make good marketing decisions.
Tracking is knowing as much as you can about each call and every opportunity to convert a call into a sale.

In today’s market, customers come from a variety of sources. If you don’t know how many customers come from each source, it is impossible to determine your exact cost-per-lead.

However, generating leads is not enough. It doesn’t matter how successful your marketing is if your manager can’t convert your calls into customers. If your manager misses 10% of the sales calls coming into your facility, you’ve not only lost 10% of your marketing dollars; you’ve lost the potential revenue as well.

There is only one way to determine how well your manager converts calls to customers and to improve. That is by recording all incoming sales calls and emailing them to someone who can coach them on how to improve. Call Watch tracking automatically emails all sales calls the moment the caller disconnects to someone designated by the owner/operator..

Historically, when you miss a call, you have lost a customer. With Call Watch tracking, capturing missed calls is no longer a problem. Call Watch tracking not only captures the phone number of the missed caller, it does a reverse directory lookup, provides the caller’s name and phone number and emails it to you (or anyone else you choose) within a few seconds of the call.

This gives you the best chance of following up with that prospect before he even has a chance to call another facility.
The Self Storage Management Association considers Call Watch tracking as one of the most important aspects of running a successful facility. “You can’t improve what you can’t measure.” For more information, contact your Regional Storage Consultant today….it’s free.

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