National Call Center

The most overlooked opportunity to make a profit is converting more calls into customers. The average lifetime value of a customer is more than $1,100 and the average facility manager only converts 20% – 30% of sales calls into customers. That means that, for every 100 sales calls, the manager generates from $23,700 to $35,550 in gross revenue. At 50%, that number jumps to $59,500.

Members of The Self Storage Marketing Association have used most of the call centers in the industry. The call center the Association recommends helped set up a call center that boasts a 72% conversion ratio. Doesn’t it make more sense to spend your time turning existing calls into rentals than searching for new prospective customers?

 

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